Ina Ciel Consulting

Customer digital experience, services and communications comprise the gateway to wider digital transformation for all types of organisations

Ina Ciel Consulting offers a specialist lean and agile approach to customer experience technology solutions and advisory


Demands of change for non-profit organisations or medium-sized businesses

Non-profits and medium-size organisations face as many challenges as large businesses (staying competitive, retaining customers and employees, growing revenue and reducing costs).

They need to master digital to build experiences, deliver services and target relevant communications to improve retention, grow and stay competitive.

To do this, they need to become more capable, fast, efficient and continue to learn, optimise and adapt to business changes and new technologies. They need fit for purpose technology, processes and people that sit within boundaries of budget, strategy and abilities.


Return on investment with optimisation and scale for larger businesses

Larger businesses may have many of the pieces in place, but there may be functional gaps in their digital estate or a lack of connectivity between them to truly benefit from data flows, automation or coordinated delivery;

or they must assess a system which no longer pulls its weight and seek agile guidance that is plugged into the marketplace and can objectively design a solution for eventual delivery on its own terms.


Digital customer experience technology consultancy and solution architecture on practical and strategic levels

Ina Ciel Digital is a specialised digital experience technology consultancy with founder Marc Goblot employing human-centred design thinking, lean and agile methods that operate at the intersection of business and technology to:

design a commercially viable and technically feasible solution architecture that is desirable to customers and employees and aligns to business strategy and drives a programme of change. The work includes gathering and converting requirements and current state information into solutions comprising future state blueprints, technology selection, resourcing models, time plans and indicative budgets, all ready to go to market or plan for delivery services.

assess and advise on broader and high-level concerns of a customer-oriented digital architecture estate, an operating model of people, process and technology, a model and build of capabilities with a feasibly phased roadmap, and the setup or improved management of an ecosystem between partners and internal resources for efficiencies.


Targeted and accessible approach

an end to end, flexible and modular service mix from assessment and analysis of the environment to modelling future-facing architectures, technology selection, prototyping ideas and testing to planning roadmaps, governance, programme management and ongoing advisory.

tailored for non-profit organisations with years of practical experience giving insights into their particular problems and needs.

a lean and cost-effective approach so all can benefit from the use of digital inside and out.


Some typical scenarios

outgrowing a current digital system that is not extensively capable or flexible enough and needs a best of breed approach to a comprehensive digital platform to meet more complex or newer needs

lack of integration or flows between digital and supporting enterprise systems to leverage them all for more unified experience online that enable bi-directional flows of data and content

not able to achieve changes to business models or scale infrastructure to meet expanded demand, or optimise for continuous delivery models

high costs for customer service needing better channel shift or slow times to go to market online needing more streamlined delivery workflows

lack of affordability to maintain digital channels, create new ones or meet the demand for changing channels of preference that a better balance between internal and external resources and common delivery standards could assist

lack of reach and a coordinated global structure to growing or changing markets that a governance and technology reference models and standards approach could help

becoming irrelevant or dated with unused or hard to find services and content


More details of the service catalogue are here